If you’re looking for tips for creating cosmetics packaging, origami-inspired boxes, bottle labels or food cartons you’ll be sure to find something here to inspire you. Some of the most effective designs are based on simple templates. 2D designs are transformed through printing, tactile 3D creations are incredibly an effective way of bringing the strong branded look to a product. In this article, we'll take a look at pro tips for giving your packaging a stylish, eye-catching, mouth-watering look, and technical tips for choosing templates, print finishes and software.
The origami-inspired designs look incredible and they transform packaging into a work of art. Many designs are surprisingly simple at their core and based on thoughtfully laid templates. The complex-looking designs are no longer out of reach due to so many packaging templates at your fingertips. Try experimenting rough mock-ups on low-grade paper before you commit to the computer if you are brave enough to try creating your own origami designs, this will help you visualize how a 2D layout will translate a 3D product. Labels can be wrapped loosely around tissue-wrapped items, or attached to bottles. They are simple to design as there are no tricky folds to accommodate, cheap to print, which is great for someone on a tight budget. A well-designed label brings a lovely hand-done look to the packaging. They are the perfect choice for small businesses and many independent shops who are looking to produce branded packaging cheaply and quickly as they add to the charm of the product. Labels and stickers can be easily resized quickly to suit various products.
In graphic design, typography is a transformative element. Creating an inspirational product, choosing a classic serif, or going for a pared-back sans serif instead means you are pitching a product that's cool and trendy. For example, wine and beer bottles provide great examples of the power of typography to sell any product to a market. A lot of beer bottles feature informal sans serif or grunge typefaces, to emphasize the laid-back, relaxing nature of their products. Tonal colors that are inspired by nature have a calming effect, and they tap into the general trend for commercial products that are eco-friendly. Using tints of brighter colors to give wash effect to packaging, or elements with natural brown paper or card, as in the design for natural soaps. If your products don't come from fresh from the farmer's market or are not 100% organic, you can still give a touch of wholesomeness to your packaging with a pared-back color palette.
The sort of graphics that are appropriate remains flux, whereas, packaging trends come and go. The most popular graphics media are the illustrated graphics or simple typography. Photography is not a commonplace on packaging at the moment, but that’s not to say that it can’t look stylish and relevant if designed in the right way. If you want to keep photography on packaging look slick and modern, stick to striking, graphic images, and consider using black-and-white photography. Labels are the place to get creative, a label might be small, but that doesn't mean that it can't take a punch. Brands are finding ways to make their products unique from others. It’s true that more retailers are pitching their products at a unisex market, but there’s still a clear visual divide in products that are aimed at specifically men or women. For products aimed at men, such as shaving products and men’s toiletries, there’s still a strict design code as to what sort of colors and type styles will convert to sales. The traditional blue for boys, pink for girls (that’s just lazy), you can add a masculine or unisex touch to your packaging designs with a strong, graphic black and white color combination. This modern packaging template does just that and is visually very strong while communicating a masculine vibe.
Creating branded shopping bags is a great way of extending your advertising past single customer interaction and bringing your brand to a much wider audience. With so many brands available in the market, it becomes a tough scenario to reach at the top notch for the brand owners. Brand owners are working hard to display their brands with impressive packaging to grab the attention of customers. Here make sure it's a reality that product packaging catching everyone.